Your brand is the first impression a dream client has of your business, often long before they ever reach out. A custom brand identity gives you logos, colors, and fonts designed around your story, the clients you’re here to serve, and where your business is headed next.
Brand design
Creating a brand identity that feels easy to maintain and unmistakably you
- Your business has grown, but your brand still looks like the early days.
- You’ve raised your prices, or want to, and your brand doesn’t reflect that value yet.
- You’re attracting inquiries, but not always the clients you love working with.
- You feel a little hesitant every time you share your logo or social media.
- You love your website, but your visuals need a redesign to match where you are now.
Does this sound like you?
consistency is key
Why an Aligned Brand matters
Your brand does so much of the talking before you ever say a word. Most first impressions are based on design alone, and people decide whether to trust a business in just a few seconds. A cohesive, intentional brand builds that trust instantly, helps your dream clients feel connected to you, and gives you the confidence to charge what your work is worth.
Brand design
what's included
Custom logos, colors & fonts
- Discovery call & brand questionnaire
We’ll start by getting to know you, your vision, your dream clients, and where you’d love your business to go. This becomes the foundation for every design decision. - Primary logo, 2 secondary logos & favicon
A complete logo suite designed to work everywhere your brand shows up, from your website header to your Instagram profile to the tiny icon in a browser tab. - Custom color palette & font guide
A curated palette and font pairing that sets the tone for your brand and makes it instantly recognizable. - Brand launch assets
Ready-to-share graphics for your social media, so you can introduce your new brand with confidence. - 3 rounds of revisions
Time to refine every detail together until your brand feels exactly right.
from discovery call to brand launch
We begin with your discovery call and questionnaire, getting clear on your story, your clients, and the feeling you want your brand to create.
The Process
discovery call
01
I bring your vision to life with your logos, colors, and fonts, all designed to work together seamlessly. You’ll review each round and share your thoughts along the way, and from start to finish, revisions included, you’ll be ready to launch your new brand within 6–8 weeks of the day we begin.
Design
02
Once you love every little detail, we'll wrap up all of your branding details, branding guidelines, and launch graphics so you're ready to go and show off your new brand design.
Launch
03
70+ five star reviews
She created a brand and website that not only beautifully represent my business, but also capture who I am. She made the entire experience easy, exciting, and truly personal — I finally feel seen in my own business.
- andrea
Sarah built the luxury brand I had always dreamed of. My bookings and pricing have increased by 50% — I still can’t believe how perfectly everything came together.
- danielle
Sarah is absolutely incredible! So easy to work with and so creative! I hired her to do our rebrand and she made all my dreams come true!
- morgan
take your brand one step further
Your brand identity pairs beautifully with a custom ShowIt or Squarespace website and a brand photography session. As I design your brand, I’m already envisioning how it will come to life on your website and the photos each page will need, so your brand session is planned around your new look and every image blends naturally with your design.
When everything is created together under one roof, you’ll have one point of contact, one vision guiding every detail, and a launch strategy with graphics to help you share it all with confidence. The result is a brand that feels complete from day one and ready to attract the clients you’ve been dreaming of.
Want the full experience?
Do I need new brand photos too?
Not always! That said, photos that match your new brand help everything feel even more cohesive and true to you. If you’d love to add a brand session, I’m so happy to plan it around your new look, whenever you’re ready.
What if I already have a logo I love?
I love that! Your brand identity is a full redesign, but that doesn’t mean leaving behind what you love. We’ll talk through the elements that feel most like you, whether it’s a color, a symbol, or a certain feeling, and weave those concepts into your new brand so it feels both fresh and familiar as you step confidently into your next season.
Can I add a website later?
Of course! Many of my clients start with their brand identity and add a ShowIt or Squarespace website or a website refresh once they’re ready. Your new brand will be designed with your future website in mind, so everything comes together beautifully whenever the timing feels right for you.
What if I’m not sure what I want yet?
That’s completely okay, and it’s more common than you’d think! Our discovery call is all about exploring your vision together, so you don’t need to have every answer figured out. Just bring your ideas, your dreams for your business, and a little trust, and I’ll help guide the way.
How long does the branding process take?
From the day we begin to launch day, your brand comes together in about 6–8 weeks, revisions included. My calendar books up quickly and often has a waitlist, so if you have a launch date in mind, I’d love to hear from you early. Together, we’ll plan your timeline so everything lines up perfectly with your goals!
frequently asked questions
