Erin Doty is a Western New York wedding photographer who also offers engagement sessions and the occasional family session, and her custom brand and website were such a fun project to bring to life. Her brand is warm, nostalgic, and full of little details that feel just like her, from the hand-drawn daisies to the layered textures woven throughout her website. Here’s a look inside the wedding photographer branding and custom website we created together.
Soft Creams and Warm, Vintage Greens
Erin’s color palette is built on soft creams and warm tones of green that bring a gentle vintage feel to everything they touch. These colors tie in beautifully with the work she already creates for her couples, so her brand and her photography feel like they belong together, and the whole experience feels cohesive from her logo all the way through her website.
All in the Daisies
This brand is all in the daisies, which are Erin’s absolute favorite flower. Each one was hand drawn so that it feels personal and a little imperfect in the most charming way, adding a sweet, organic touch that pairs beautifully with the vintage palette and gives her brand a signature detail her couples will remember.
A Layered, Double-Exposure Backdrop
One of my favorite details in this project, alongside the hand-drawn daisies, is the way we used Erin’s own images to create an almost double-exposure effect as a background. We layered different paper textures with images of her real work, blending them into a beautiful overlay that reflects her and her business in a way no stock texture ever could. You’ll find this backdrop on multiple canvases throughout her custom website, because her photography plays such a huge role in her brand and deserves to be woven into every part of it.
A Website That Feels Like Her
Her custom website brings every one of these elements together, with the daisies, the warm greens, and the layered backdrops carrying through each page so that visitors feel the warmth of her work from the moment they arrive. It gives her photography a beautiful, cohesive home and makes it easy for couples to imagine what it would feel like to work with her.
What’s Next for Erin
I am so excited about how Erin’s custom brand and custom website turned out, and I can’t wait to see how they help her connect with the couples she loves to photograph. Her brand feels warm, nostalgic, and unmistakably her, and it reflects the heart she brings to every wedding she captures. Erin, thank you for trusting me with your vision!
If you’re a wedding photographer dreaming of a brand and website that feel just as personal, I would love to help you bring it to life. Inquire about custom branding →
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